Beauty is only skint deep

Monday, November 2nd, 2009 | Hair, Make-up, Skin Care

Fact - purchasing a red lipstick mirrors the psychological effect of purchasing a designer dress (albeit at a snip of the price). It may not satisfy the adrenaline-fuelled exhilaration experienced in the way that spending half a month’s wages on a single item does, granted, but guilt-free smugness levels will be at an all time high, guaranteed.

Loath to kick our beauty habit, us women are constantly looking for ways to get extra value for our money. Whether it’s more Beauty Flash for your cash, more spritz for your spend or more plumping for your pound - beauty products are something we are not willing to forgo, financial crisis or not.

Compare forking out hundreds on a pair of shoes to £15 on the latest mascara and it doesn’t seem like such an indulgence at all. Work out the cost per application and the price tag seems perfectly manageable.

We’ve taken a few of our bestsellers and tallied up their Cost Per Use (CPU), proving that you can indulge in your favourite beauty treats after all…

Product: Clarins Beauty Flash Balm
Cost: £25.00
Uses: 60
CPU: 41p

Product: Redken All Soft Duo
Cost: £18.55
Uses: 30
CPU: 61p

Product: Benefit BADgal Lash
Cost: £14.50
Uses: 90
CPU: 16p

Product: Elemis Pro Collagen Marine Cream
Cost: £75.00
Uses: 60
CPU: £1.25

Product: Neom Refresh Candle
Cost: £15.00
Uses: 20 hours
CPU: 75p per hour

Product: Kerastase Ciment Anti-Usure
Cost: £14.20
Uses: 30
CPU: 47p

Product: ghd IV Styler
Cost: £93.99
Uses: 1,500
CPU: 6p

Product: Yves Saint Laurent Touche Éclat N°2
Cost: £17.85
Uses: 180
CPU: 0.09p

Product: Tweezerman Slant Tweezer in Leopard Print (with a lifetime guarantee)
Cost: £20.00
Uses: 2,000
CPU: 0.01p

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